Every time we ride, invisible forces act upon us.
Some of these forces we are acutely aware of - they pull us back to Earth, they blow us backwards as we fight for every inch, they push us off course when we can't afford a false move. Fortunately, we know these forces. We’ve studied them, quantified them and we know how to combat them. We craft our defenses against them refining every aspect until perfection, engineering every technical advantage to defeat those invisible forces.
However, some forces we cannot measure. They act inside us, compel us to wake up, get on the bike and head out into the cold. We channel these primal forces - they push us forward, fuel us, and allow us to fight through the pain. Fragments of our imagination follow us, while our dreams push us forward. These invisible forces can drive us to measurable results - like an ethereal muse, drawing us toward our ambitions.
Industry Nine is proud to introduce our i9.35, i9.45 and i9.65 - conceived to tame the invisible forces that act upon us, and unleash the forces that dwell within us.
Tuesday Night Supper Club
Freehub Magazine's Made with Love Series
Our friends at Freehub Magazine stopped by a few months ago and wanted to see how our wheels were made. Made with Love of course.
GRADE300 with Reece Wallace
Reece Wallace doin' his thing on our new Grade300 wheelset.