Proven in Pisgah and the
back roads of the Blue Ridge


Every ride, every mile, every jump, barrier, root section, climb, interval, berm, and drop... Industry Nine delivers unyielding performance with style. Manufactured and handbuilt in our Asheville, NC shop, each i9 product is made with you and your ride in mind. With an array of fitment options, the highest performing hubs, wheel systems and components, and 11 custom color options, we have the part and color to dial your ride. We are all-in with everything we do - people, products and our community. You buy i9 because the details matter between a great ride and a long hike. And well, we aren't here to take a hike.


Emil Johansson had a breakout season in 2016 making his mark at Red Bull Joyride. He rose to the top and won the 2017 FMB World Tour, blowing minds and taking podiums amongst the best riders in the world, while oozing style and big technical combos. Not only that, but he pushed the progression of what is possible on a bike. Over a year ago, Emil was diagnosed with a congenital 6th lumbar vertebrae defect, which is something he was born with. This past July, he was diagnosed with an autoimmune disease which left him unsure about what the future would hold, let alone whether he would be able to ride again. He showed up to Crankworx Whistler, the biggest event of the year, having hardly ridden beforehand, and he overcame something bigger than the 4th place run he put together. Read more…