Our Sleepless Nights
Equip Your Best Days

Custom Cycling Components Manufactured
and Handbuilt In Asheville, NC

THE NEW PHASE OF INDUSTRY NINE

The only constant is change. Like any advance forward, change is informed by any number of factors - determination, adaptation, survival instincts and thousands of trial and error sets. Every ride, every trail and every hour in the saddle is built into the DNA of Hydra and 101. Hydra is designed with lightning quick 690 POE resulting in 0.52° between engagements offering the rider previously unheard of responsiveness. This near instantaneous engagement allows the bike to claw up the most technical climbs, manual at a split seconds notice and rocket out of every corner. Confident and capable of cleaning the A-line yet budget friendly to save up for a season of bucket list rides, the 101 hub stays true to our performance heritage here at Industry Nine. Featuring a dual phased-pawl drive mechanism accomplishing 90 POE and 4° engagement by way of a six pawl driver and 45 tooth drivering, 101 takes a no-nonsense approach in welcoming riders to Industry Nine. Welcome to the new phase of Industry Nine. Evolve. Innovate. Ride. Repeat.

BECAUSE THE DETAILS MAKE THE DIFFERENCE BETWEEN A GREAT RIDE AND A LONG HIKE.

RISE TO THE OCCASION

Emil Johansson had a breakout season in 2016 making his mark at Red Bull Joyride. He rose to the top and won the 2017 FMB World Tour, blowing minds and taking podiums amongst the best riders in the world, while oozing style and big technical combos. Not only that, but he pushed the progression of what is possible on a bike. Over a year ago, Emil was diagnosed with a congenital 6th lumbar vertebrae defect, which is something he was born with. This past July, he was diagnosed with an autoimmune disease which left him unsure about what the future would hold, let alone whether he would be able to ride again. He showed up to Crankworx Whistler, the biggest event of the year, having hardly ridden beforehand, and he overcame something bigger than the 4th place run he put together. Read more…

Emil Johansson