Industry Nine
BUILT TO LAND. TUNED TO SEND. MADE TO LAST THROUGH THE SESSIONS.

BUILT TO LAND. TUNED TO SEND. MADE TO LAST THROUGH THE SESSIONS.

What goes up must come down. That’s where things get real.

Coup is built for it.

A reinforced 26" platform with a 32-hole build keeps the wheel stable when landings get heavy but the session keeps rolling.

Predictable in the air, consistent on the ground—so you’re ready for the next one without thinking twice.

Pick your build.
COUP CARBON RIMS

COUP CARBON RIMS

Coup Carbon is a 26" dirt jump wheelset built on the Union platform — tuned for repeated heavy landings, 32-hole front and rear

HAND LAID IN KAMLOOPS, BC

Every rim is laid up by a named technician, assigned a serial number, and produced entirely under one roof in Kamloops. No sanding, no filling, no painting over. What comes out of the mold is the product.

What Drives it All

What Drives it All

The Hub platform defines how your bike interacts with you and the terrain—engagement, drag, and durability all working together to shape the ride.

LEARN MORE ABOUT OUR PLATFORMS

HYDRA2 SYSTEM

A complete wheel system, designed and manufactured in-house, built around our aluminum SYSTEM spokes for maximum integration and performance.

One SYSTEM. ZERO COMPROMISE.

HYDRA2 Classic

A high-performance wheel system built with traditional J-bend spokes—designed in-house for strength, adaptability, and serviceability anywhere.

Trusted By Design

1/1

A durable, no-nonsense wheel system built around our 1/1 hub—engineered for consistent performance and long-term reliability.

Simple. Solid. Reliable.
COUP // DIRT JUMP

CHOOSE YOUR BUILD

COUP CR - SYSTEM
COUP CR - SYSTEM

COUPCarbonSYSTEM

Fully integrated DJ wheelset built under one roof.

Coup CR - CLASSIC
Coup CR - CLASSIC

CoupCarbonCLASSIC

DJ ready performance in a traditional J-bend build.

Coup CR - 1/1
Coup CR - 1/1

CoupCarbon1/1

Reliable 26" wheelset built around the proven 1/1 hub platform.

RIDER SUPPORT

WARRANTY & SERVICE