Industry Nine
WORLD CUP TESTED & PROVEN. BUILT FOR DAYS BEYOND THE RACE.

WORLD CUP TESTED & PROVEN. BUILT FOR DAYS BEYOND THE RACE.

Tested through the rigors of World Cup racing.

Deal was developed through the demands of top-level racing, then refined for everything that comes after the tape—park laps, blown-out lines, and days lapping on the same track.

The reinforced laminate and updated composite keep the wheel tracking through high-speed sections and heavy compressions, while tuned compliance takes the edge off when the runs stack up.

Race-developed, but not race-limited.

Pick your build.
CONVERGENCE RIMS

CONVERGENCE RIMS

The Convergence rim's sinuous profile alternating faces angled at 7.5 degrees — isn't aesthetic. It's engineering. Each face aligns the nipple bed precisely with the hub flange, creating a linear spoke line and full 360° contact between nipple and rim. No point loading. No uneven stress. A spoke interface that stays tight, stays true, and outlasts everything around it.

HAND LAID IN KAMLOOPS, BC

Every rim is laid up by a named technician, assigned a serial number, and produced entirely under one roof in Kamloops. No sanding, no filling, no painting over. What comes out of the mold is the product.

What Drives it All

What Drives it All

The Hub platform defines how your bike interacts with you and the terrain—engagement, drag, and durability all working together to shape the ride.

LEARN MORE ABOUT OUR PLATFORMS

HYDRA2 SYSTEM

A complete wheel system, designed and manufactured in-house, built around our aluminum SYSTEM spokes for maximum integration and performance.

One SYSTEM. ZERO COMPROMISE.

HYDRA2 Classic

A high-performance wheel system built with traditional J-bend spokes—designed in-house for strength, adaptability, and serviceability anywhere.

Trusted By Design

1/1

A durable, no-nonsense wheel system built around our 1/1 hub—engineered for consistent performance and long-term reliability.

Simple. Solid. Reliable.
DEAL // DOWNHILL

CHOOSE YOUR BUILD

Deal CR - SYSTEM
Deal CR - SYSTEM

DealCarbonSYSTEM

Fully integrated downhill wheelset built under one roof.

Deal CR - CLASSIC
Deal CR - CLASSIC

DealCarbonCLASSIC

Downhill-focused performance in a traditional J-bend build.

Deal CR - 1/1
Deal CR - 1/1

DealCarbon1/1

Reliable downhill performance built around the proven 1/1 hub platform.

Deal CR- DH Rim
Deal CR- DH Rim

Deal- DH RimCarbon

RIDER SUPPORT

WARRANTY & SERVICE